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Testimonials as powerful promotional

“Testimonials represent the most powerful, productive and profitable promotional strategy I have ever encountered.  Stop looking for a magic bullet recipe that will attract clients or advance your career. 

Instead, hone your craft, develop your expertise or build your skills to such an extent that clients and colleagues will brag about you and your value." Michael Hughes.

Testimonials are free and they are gold. If I were to go on and on about how great I am, I bet you would roll your eyes. Somehow when we toot our own horn, it's a bit off putting to people. But, when someone else testifies to my helpfulness... well then, maybe it's worth paying attention to.

Patty Sadallah has 29 years experience as an organization development consultant and executive coach.  She is a Dream Partner Catalyst and coaches and consults nonprofits and women owned small business owners around issues of focus and planning, moving them toward her dreams. Find out more about her coaching and consulting at http://www.PattySadallah.com/sq.

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